Discover one of Tasmania’s most iconic experiences with a visit to James Boag’s Brewery in Launceston, North Tasmania. Established in 1881, James Boag’s Brewery has been crafting premium beers for over 160 years, blending tradition, passion, and local ingredients to create a true Tasmanian classic.
Visitors are invited to step inside the historic brewery for a fully guided 90-minute tour, offering a fascinating behind-the-scenes look at the art of beer making. Learn about the brewery’s rich history, explore the brewing process from start to finish, and see how Boag’s signature taste has been perfected over generations.
Your tour concludes with a guided tasting session featuring four of James Boag’s finest beers—an experience sure to delight beer enthusiasts and curious travellers alike. Located in the heart of Launceston, this attraction is a must-visit for those wanting to experience the heritage and flavour of North Tasmania.
Guest car park is currently NOT AVAILABLE due to renovations please factor this into your plans (sorry).